Apple is making a handsome profit on its new phone
Apple has reportedly the world's strongest brand image, yet it also has a reputation for being pricey and marking up its products. Many wonder if such a reputation is deserved, or just rhetoric from opinionated tech observers. Now that the iPhone bill of materials (BOM) for the iPhone 3G S has been divined thanks to an iSuppli tear down, readers can judge for themselves whether Apple is marking up the iPhone 3G S.
Apple has reportedly the world's strongest brand image, yet it also has a reputation for being pricey and marking up its products. Many wonder if such a reputation is deserved, or just rhetoric from opinionated tech observers. Now that the iPhone bill of materials (BOM) for the iPhone 3G S has been divined thanks to an iSuppli tear down, readers can judge for themselves whether Apple is marking up the iPhone 3G S.
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